Swarm of Monarch Butterflies

The Majestic Monarch

November 4th, 2020

The incredible Monarch (Monarca in Spanish) is our planet's furthest migrating butterfly.

Over the course of just one year, and four generations, this magnificent insect travels more than 7000 km (3000 miles) from Mexico to Canada and back. In Mexico they reunite at one of just a few special over-wintering sites, each offering sanctuary to millions of butterflies. As if travelling so far wasn't enough, exactly how they manage to reunite on the same tree branches that their great grandparents had rested on the previous year, remains a mystery to scientists until this very day.

Though these butterflies often appear to be blowing around in the wind at random, there's nothing random about their incredible migration. Like birds their north-south movement is due to their narrow margin of temperature tolerance: Canada works in the summer, Mexico in the Winter. That seems simple enough, but there's more. Monarch butterflies are only able to lay their eggs on milkweed plants which grow in specific parts North America and only at specific times of year. This is because their larvae are only able to eat milkweed and why the greatest migration occurs through the "Corn Belt" of the United States, where the plant is most common.

But there's a problem. Milkweed is disappearing, and fast. Industrial-scale farming as well as herbicide application and increased mowing in roadside ditches is one of many challenges causing this pollinator superfood to retreat. Because of this, Monarch's are down to just 15% of their population in less than two decades and, with such low numbers today, one bad year could mark their end.

But here is hope. And that hope, is you!

If you plant just one seed this year, make it Milkweed! This vital food source will attract not just Monarchs to your yard but other beautiful butterflies as well. Even cooler is that Monarch Watch is offering to send FREE seeds to schools and restoration projects (of 2 acres or more) ..OR if you're like me and just down to make a difference while summoning all the Monarchs to your yard, get your seeds from them here at the Milkweed Market! This is a great thing to do with your kids, students or on your own.


We are building a photo gallery of the Milkweed that you plant. Please send us a photo or two to lyndsay@benjaminjordan.com so we can include your plants and inspire others to take action as well.

Thank you for caring and taking action!


Expedition Press Release

[right:image:23881][/]Nov 15, 2020 - Nelson, BC, Canada - Inspired by the incredible migration of the Monarch butterfly, over the spring and summer of 2020, Benjamin Jordan became the first person to paraglide from Mexico to Canada, setting a new World Distance Record and completing the first ever un-powered paraglider journey across the United States.  Monarchs are the world's furthest migrating butterfly. Over four generations, they fly all the way from Mexico to Canada and back, completing the 7000 km round-trip each year. Exactly how they manage to find the exact same overwintering site that their ancestors overwintered on the previous year, remains a mystery to scientists to this very day.  Due to industrial farming and climate change, over the last 20 years, the Monarch population has dwindled to just 2.3% and, as their existence becomes more threatened by extinction, Jordan felt compelled to raise awareness around this phenomenal invertebrate.  [show:image:23896][/] Just like the Monarch, Benjamin's remarkable journey was completed without using fuel or power of any kind, but by simply relying on his understanding of the natural world and the weather systems as they pass. Over Arizona, Utah, Idaho, and Montana, Jordan climbed his way to the clouds using thermals then flew onward, at times covering more than 100 km in a single flight.  Jordan is now hard at work, producing his next documentary film 'Fly Monarca' about the journey and how it parallels that of the marvellous Monarch. His goal is to help the general public become aware of the challenges they face and the simple steps they can take to help the Monarch butterfly thrive again.  -- [b]Media Inquiries:[/b]  Lyndsay Nicole lyndsay@benjaminjordan.com 1 888 205 1687  [group:image:23879][group:image:23889][group:image:23904][group:image:23847][group:image:23809][group:image:23717][group:image:23723][group:image:23870]

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Fly Monarca - In The Beginning

[right:image:23890][/]How do you start something that seems impossible to finish? An unsupported, 2,800 km paraglider journey across the US? In one season!?   'Yeah right!' I thought, slowly packing my bag, just one meter north of US/Mexico border.  Who was I kidding? My 1200 km Canadian Rockies journey took almost two months and was less than half that distance! And besides, these desert bumps in southern Arizona are no Rocky Mountains. Not only have I never flown in this type of environment, I've never BEEN in this type of environment. Lizards, rattle snakes and wind so strong it'll blow your hair right off. Welcome to southern Arizona. Welcome to me, tricking my mind into stumbling out the perceived impossible.  [show:image:23833] [c]'Break the big mission down into small missions'[/c] [right:image:23832]'Break the big mission down into small missions', advice from the great Will Gaad and something I employ every day, even when feeling overwhelmed at the grocery store. But now, I'm so bewildered that I've broken it down again, again and again until I've reached the simplest of tasks: Breath in, check. Breath out, check. Am I getting anywhere?  Years of dreaming, research and phone calls to sponsors, reassuring them that I could really do this has all come down to this single, finite, moment. Now the only one left to convince is myself.  Breath in. Breath out. Smile for the camera. Walk forward...  Ben  [group:image:23891][/][group:image:23717][group:image:23888][/][group:image:23856][group:image:23874][group:image:23834][group:images:23833]

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The Boy Who Flies

Adventuring into the heart of Africa, a paraglider instigates a young man's potentially deadly quest to release the weight of poverty, social taboos and self doubt, and take to the skies. In doing so, the traveler is confronted with unsettling truths about his own racial and cultural identity.

In a country where no one flies, two friends can inspire a nation by putting everything on the line.

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A Canadian Dream

Fly along as Benjamin Jordan sets a new World Distance Record (10,000 km) as he crosses Canada by Powered Paraglider. Along the way, you will land at summer camps and inspire thousands of children, while raising funds to send less fortunate ones to summer camp next year! The 71 minute, Documentary Feature contains 15 chapters chronicling the epic successes and failures of this unprecedented journey. Each chapter focuses on a unique aspect of Canadian geography, culture and the exact mix of team-work and blind optimism required to pull off such a daring stunt. Since it's release in 2010, A Canadian Dream (formerly "DREAM") has screened in theatres world-wide and, through it's proceeds, has allowed almost 100 children, from low-income homes, the opportunity to attend summer camp.

Watch Now..
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